About Me

 

 

 

WORK EXPERIENCE

Career level: Senior-level (over 5 years)

Experience by domains:

Marketing/PR – 15 years

Management/Consulting – 10 years

Government/Institutions – 12 years

October 2009 onwards

Marketing Manager – MIND COMMUNICATION NETWORK SRL, 74 Sos. Arcu, Iasi

Marketing (Internet Marketing)
* Development of search strategy to drive traffic and online sales
* Managing online marketing budgets
* Managing external agencies to deliver targets and sign off processes
* Managing Social Media Marketing
* Review and management of Search Engine Optimization across ecommerce and community sites
* Responsible for centrally managing search, display and affiliate marketing strategy in co-ordination with home shopping and offline marketing teams
* Develop display advertising, e-mail, SEO, PPC and affiliate strategies to drive cost effective traffic, action and income
* Individual campaign development and execution
* Identification of other e-marketing opportunities across media channels

October 2006 – September 2009

Marketing Manager – ETIQUETTE SRL, 33 Independentei, Iasi

Marketing (Internet Marketing)
* Development of search strategy to drive traffic and online sales
* Managing online marketing budgets
* Managing external agencies to deliver targets and sign off processes
* Managing Social Media Marketing
* Review and management of Search Engine Optimization across ecommerce and community sites
* Responsible for centrally managing search, display and affiliate marketing strategy in co-ordination with home shopping and offline marketing teams
* Develop display advertising, e-mail, SEO, PPC and affiliate strategies to drive cost effective traffic, action and income
* Individual campaign development and execution
* Identification of other e-marketing opportunities across media channels

October 2008 - September 2009

Lecturer – “Petre Andrei” University of Iasi, 12 Grigore Ghica Voda, Iasi

January 2005 – September 2006

Prefect – Iasi Prefecture, 60 Anastasie Panu, Iasi

May 2000 – January 2005

Municipal Councillor – Iasi City Hall, 11 Stefan cel Mare si Sfant, Iasi

February 2004 – December 2004

General Manager – SCM Artis, Iasi

February 1997 – February 2004

Marketing Manager – SCM Artis, Iasi

EDUCATIONAL & SKILLS

October 2007 onwards

PhD - Management of Marketing – “Gh. Asachi” University of Iasi, 67 Dimitrie Mangeron, Iasi

2003-2006

Post university degree - Management, marketing and business administration – “Al. I. Cuza” University of Iasi, 11 Bulevardul Carol I, Iasi

2005

Post university degree – Administration – National Institute of Administration, Bucharest

1992-1997

University - Marketing, Management, Economy – “Petre Andrei” University of Iasi, 12 Grigore Ghica Voda, Iasi

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English Language – Medium – Advanced

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Social skills and competences – Founding member and president of Iasi Branch of Leaders Romania Foundation, Rotary Iasi Club member

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PC base acquaintances:
Word, Excel, PowerPoint, Outlook
Graphics:
Adobe Photoshop, CorelDraw, Quark XPress
Multimedia:
Microsoft PowerPoint
Administration:
Windows9x, Windows CE, Windows Vista

Social Media:

Twitter, Facebook, Hi5, MySpace

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Other skills and competences - Very good  communicator – Since 2009 moderator and producer of TV Shows: Tendinte (Bit TV) and Local Combat (Iasi TV life)

OCCUPATIONAL FIELD

Marketing

PR

Management

PUBLICATIONS

• HIGHER EDUCATION IN THE FUTURE – August 2008
• Changes in company management due to modified consumption BEHAVIOR IN times of crisis – August 2009
• MAX YOUR WEB TRAFFIC – January 2009 (Book)
• 10 Steps to cross over crises  – December 2009 (Book)